Archives: June 19, 2006

What book to buy?

‘Coca Cola’, ‘Pizza’ and ‘Vodka’ – the best 3 well known words in the world. I think it is not so bad, because it is about food and drink.

After this a new word is ‘Windows’, everybody is using and cursing this operating system. Doesn’t matter now, Bill Gates is no more in Microsoft.  

What I don’t understand is how all the children in the word are reading the same books now – Harry Potter, people that like mysteries are reading Da Vinci Code, and literature lovers are reading Paulo Coelho. All over the world, in all the languages, you can find these books. It’s easy now to take home a young lady that likes to think she is smart: you just say “I’ve loved the ‘Manual of the Warrior of Light’ (one of Coelho’s book) and the lady will become available.

The synchronization is perfect, the marketing impeccable and the profit huge. Probably somebody knows now what everybody will read in 2 years. All the publisher has to do is promote a book, and every body will buy it.

When everybody will have the same culture, the world will become a boring a poor place. The worst thing is that we are actually paying to have a washed common brain.

Well, my choice from now on will be not to read what everybody does. I’ll feel different, special. I’ll make my own choice. I won’t allow someone else to decide for me.